Luxelane Digital Marketing collaborated with Cochin Delights, a renowned South Indian restaurant with locations in London and Scarborough, Ontario, to elevate their brand visibility and customer engagement through a series of tailored digital marketing initiatives.
Festival-Centric Campaigns:
To celebrate key cultural moments, Luxelane developed comprehensive digital marketing campaigns centered around festivals like Onam, a major celebration in South Indian culture. These campaigns were designed to not only honor tradition but also connect with the local community. Through a blend of eye-catching graphics, culturally relevant content, and exclusive offers, Luxelane achieved a significant 40% increase in customer engagement, making the restaurant a go-to destination for those seeking authentic Onam feasts.
Weekly Promotional Content:
Luxelane managed weekly promotional content for both London and Scarborough locations, highlighting various menu offerings, specials, and events. The team strategically curated posts that kept the restaurant top-of-mind for potential customers, encouraging regular visits. As a result, foot traffic to both locations saw a 25% increase, driven by consistent engagement and dynamic content that resonated with the target audience.
Signature Dish Promotion:
Focusing on signature dishes such as Idiyappam Chicken Curry and Kottayam Week Specials, Luxelane created visually captivating posts that highlighted the authenticity and unique flavors of Cochin Delights’ menu. High-quality photos, combined with compelling captions and hashtags, were used to showcase these dishes in a mouth-watering way, sparking interest among food lovers. These visually appealing posts not only encouraged immediate visits but also bolstered Cochin Delights’ reputation for exceptional cuisine and dining experiences.