Thanda Garam
Indian Street Food & Beverages · Ontario, Canada
A vibrant restaurant brand bringing the bold flavors of Indian street food to Canada with a modern, engaging customer experience.
![]()
Client Overview
![]()
The Challenge
Designing for a fast-paced food brand like Thanda Garam required capturing attention instantly while maintaining brand consistency.
Key challenges included:
- Creating high-impact promotional visuals for offers and events
- Maintaining a consistent yet flexible visual identity
- Highlighting food appeal while keeping messaging clear
- Designing for social media engagement and local reach
- Balancing cultural authenticity with modern aesthetics
Each campaign needed to be bold, appetizing, and instantly engaging.
![]()
Our Strategy
Nostalgia-Driven Content Strategy
Developed a content narrative built around the sensory experience of Indian street food—the sizzle of a tawa, steam rising from chai, the crunch of a fresh samosa. Short Reels and aesthetic carousels drove high emotional resonance and shareability.
Community Building & UGC
Launched a ‘Share Your Thanda Garamm Moment’ campaign encouraging customers to tag the brand in their food content. Reposted UGC weekly, building community authenticity and reducing content production costs by 40%.
Pop-Up Event Promotion
Created event-specific Instagram and Facebook campaigns with countdown Stories, teaser posts, and location reveals to build anticipation and drive attendance at pop-up events and food festivals.
Hashtag & Trend Hijacking
Strategically inserted Thanda Garamm into trending Indian food conversations on Instagram and TikTok, using culturally relevant hashtags and trending audio to expand organic reach beyond the core community.
Results at a Glance
![]()
Client's
feedback
“We started as a passion project and within four months had a real community behind us. Every pop-up sells out now and people tag us without being asked.”
Thanda Garamm Team, Ontario, Canada