Trident Physiotherapy
Healthcare | Physiotherapy & Rehabilitation · London, Ontario
A modern physiotherapy clinic website designed to deliver trust, clarity, and seamless patient engagement.
Website Design • UI/UX • Healthcare Branding • Development
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Client Overview
Trident Physiotherapy and Rehab Clinic, located at Unit 3, 2175 Richmond Street, London, ON, is an evidence-based physiotherapy clinic providing specialized care for orthopedic, neurological, sports, pelvic floor, cardiopulmonary, and senior health conditions. The clinic accepts WSIB and MVA claims and offers advanced treatments including Shockwave Therapy, Neurofunctional Acupuncture, and Electrical Stimulation—without requiring a physician’s referral.
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The Challenge
Healthcare websites require a delicate balance between professionalism and accessibility.
Key challenges included:
- Building trust through design and content
- Structuring multiple therapy services clearly
- Creating an intuitive patient journey from landing to booking
- Ensuring accessibility and mobile responsiveness
- Presenting medical information in a simple, user-friendly way
The platform had to feel both clinical and welcoming.
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Our Strategy
Service-Specific SEO Landing Pages
Built targeted landing pages for each high-value service category: Shockwave Therapy, Pelvic Floor Physiotherapy, WSIB Claims, MVA Rehabilitation, Sports Injury, and Senior Physiotherapy. Each page was optimized for local search intent in London, ON.
Educational Content & Authority Building
Produced bi-weekly educational Instagram and Facebook content: injury prevention tips, treatment explainers, patient recovery milestones, and condition spotlights. Content positioned the clinic as London’s most knowledgeable physiotherapy team.
Google Ads for High-Intent Bookings
Launched Google Search campaigns targeting patients actively seeking specific treatments (‘shockwave therapy London Ontario’, ‘WSIB physiotherapy London’). Campaign structure mirrored service page structure for Quality Score optimization.
Online Booking Funnel Optimization
Streamlined the JaneApp online booking journey by adding service-specific booking entry points from ads, social content, and landing pages. Reduced booking abandonment and increased completed appointments.
Results at a Glance
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Client's
feedback
“Our online booking calendar went from half-filled to fully booked two weeks out. The targeted campaigns for WSIB and MVA patients were a complete game-changer for our practice.”
Trident Physiotherapy Team, London, Ontario